With a fussy eater, every mouthful matters. That's why it's important to choose food with naturally nutritious ingredients, like ours, instead of overprocessed products.
To make our kibble, we use as much fresh meat as possible. That means nothing has been overprocessed or dried, and absolutely no meat or fish meal. The smell and taste of fresh meat is just utterly irresistible!
We mix the meat with a few tasty extras, like lots of healthy fruit, veg, berries & botanicals. This makes a well-balanced kibble that gives your dog all the nutrients they need.
We carefully cut out the kibble shapes before gently baking them. This locks in the goodness and makes them even tastier for our picky four-legged friends.
3 happy dogs that recently joined us in the FEEL GOOD revolution. Find out what their hoomans are saying...
12 kibble recipes crammed with flavour & top quality ingredients
19 juicy, tasty cups and tins that every dog adores
12 pocket-sized goodies to treat and reward your friend
For all our recipes - even our treats - we use as much fresh meat as possible. But why is fresh meat so much better for your furry friend?
