We want to become the world's most sustainable pet company

Our pets thrive in nature, but the great outdoors is under threat.


Sustainability has always been part of who we are – from our plant-based packaging to our organic recipes. Now we’re stepping up to do more.


We will make real, lasting change through our targets of Zero Carbon, Fully Sustainable Packaging and 100% Ethical Sourcing by 2025.

Reducing our environmental impact 

We are committed to reducing our greenhouse gas emissions to help limit climate change. For example, we are finding ways to reduce the impact of our recipes without compromising on their taste and quality.

Packaging for the planet

We’re proud our packaging doesn’t hurt the planet - it’s made from plants, not plastic. Now we’re going further to realise the full potential of ALL our packaging.

Transparent, ethical sourcing of our ingredients

We believe that animals reared for pet food deserve to be treated with respect. Our new animal welfare policy ensures that everything we put in our recipes meets a standard we can be proud of.

Our Zero Pawprint Plan is our strategy to ensure we achieve our goal and make a positive impact on the planet by 2025.

Discover all our intiatives

In our Zero Pawprint Plan we have identified 3 targets to reach by 2025. In our blogs we take you through why these specific targets are important, how we’re going to achieve them and what we are already doing right now.